Markham House Suites Little Rock Medical Center values the privacy of our Web site visitors. We hope that the following statement will help you understand how we collect, use, and safeguard the personal information you provide us through our Web site, over the phone, or email.
We collect Information in a manner deemed reasonably necessary to serve our business purposes and comply with our legal obligations. We safeguard our Customers' personally identifiable information by using industry standard practices. Although "guaranteed security" does not exist either on or off the Internet, we make commercially reasonable efforts to make our collection of such Information consistent with all applicable laws and regulations. We take commercially reasonable efforts to create and maintain fire walls and other appropriate safeguards to ensure that to the extent we control the Information, the Information is used only as authorized by us and consistent with this Policy, and that the Information is not improperly altered or destroyed.
Our privacy protection practices help us to maintain accurate, timely, complete, and relevant information for our business purposes. Our communication system, software, and database practices have been designed to aid us in supporting authenticity, integrity, and confidentiality.
We do not collect personally identifiable information from Customers unless they provide it to us voluntarily and knowingly. When you reserve a room with us we will capture information such as name, address, telephone number, email address, and credit card number to process your reservation. The primary purpose of capturing your email address when you make a reservation is to send you a reservation confirmation.
Like many other Internet sites, we automatically collect certain non-personal information regarding our Customers, such as software client information (for example, IP addresses, browser versions, and operating systems) and aggregate information (for example, number of pages accessed) in order to analyze Web traffic and usage trends, and to enable us to tailor content to better fit to our Customers' needs. Information of this nature does not pertain to your specific identity and is not associated with your personal information.
When you make a reservation with us, we will collect and store your name, address, and other basic information about you for the purpose of reserving the hotel accommodations. Credit card numbers used for payment or guarantee are automatically encrypted so that they cannot be easily accessed. We do not collect Social Security or driver's license numbers from Customers.
When a Customer calls our reservation desk or contacts us via the Internet, fax, or other means about hotel reservations, we need certain information such as name, address, and telephone number to respond to the inquiry and to make the reservation. A credit card number is necessary to guarantee the reservation past a certain time. A Customer should always ask for and record a confirmation number when making, changing, or canceling a reservation. Information collected as part of the reservation process is used as this Policy describes whether or not the Customer actually utilizes the hotel reservation. We may contact Customers with reservations to inform them about changes in the status of the hotel.
We will ask Customers to submit their email address when they make a hotel reservation with us. The primary purpose for capturing your email address when you make a reservation is to send you a reservation confirmation.
We do not participate in any direct mail or telemarketing. We do not sell, trade, or transsfer our Customer information to any other entity.
Individual-specific or personally identifiable information is any information or data about a Customer that in itself, or as part of a unique combination of information, specifically recognizes the Customer by a unique identifier or descriptor. Examples of individual-specific include name, address, telephone number, email address, employment status, credit card type and number, and other financial information.
We will not:
We may be obligated to disclose Information about you to a law enforcement agency or by a court order, or under the discovery process in litigation, investigations, and prosecutions. We may also disclose information voluntarily to cooperate with law enforcement agencies in matters of national security. We may ask certain questions to comply with certain laws if you reside outside the United States or meet other criteria established by law or executive order. Unless otherwise prohibited by law or our contractual obligations, we may disclose personal information if required to do so by law, court order, or as requested by a governmental or law enforcement authority, or in good faith belief that disclosure is otherwise necessary or advisable.
We make repeated efforts to verify the accuracy of Information and to correct and update our database from Information available to us. In the event a Customer believes that such Information held by us is inaccurate or outdated, we will, upon notification and sufficient time for verification, take all reasonable steps to correct any inaccuracy or update outdated information of which we are made aware.
The Policy is in effect at the time of each visit to our Web site. However, we may change or terminate this Policy at any time without prior notice by posting an amended version of the Policy on our Web site. Please check our Policy each time you visit our Web site if you are concerned about how your Information will be used.